Delhi High Court protects personality rights of actress Kajol

Kajol had filed a commercial suit against various parties, including e-commerce websites, social media accounts and artificial intelligence platforms (defendants). These include Kash Collective, Pinkswag, Nazrrco, Amazon, Meta Platforms Inc., YouTube, SpicyChat.ai and Talkie-ai.com, among others.

She alleged that the defendants were selling merchandise bearing her name and photographs, creating AI-generated content and chatbots using her persona, and hosting morphed and pornographic material.

The Court recorded that Kajol has trademark registrations in the mark “KAJOL” and claimed protection of her personality and publicity rights, statutory trademark rights and common law rights against passing off.