Comments made by Royal Enfield’s brand strategy manager Kaveri Baruah about Allu Arjun have now become a major talking point on Telugu social media.
During a recent podcast appearance, she claimed that meeting Allu Arjun involved following an unusually strict set of rules, nearly 42 dos and don’ts according to her. Among them, she stated that interviewers were instructed not to look directly into Allu Arjun’s eyes and not to offer him a handshake. These remarks quickly went viral and triggered intense online debate.
ADVERTISEMENT
Speaking on the podcast, Kaveri Baruah said, “One of my most interesting interviews was with Allu Arjun, the megastar of Hyderabad. Before meeting him, we were given a note with around 42 rules. The managers specifically instructed us not to look into Sir’s eyes and not to shake hands with him.”
Yeh hai Pushpa ka rule : Massive respect to @alluarjun Sir for setting strict rules before meeting any media person! North has always treated their stars like gods with endless protocols, but when South’s Icon sets his own in Bombay? Suddenly it’s ‘too much’ and shocking?… pic.twitter.com/FALbtiv1Dn
— AnandTanniru (@ceoyktv) February 10, 2026
Following this, netizens flooded social media with reactions ranging from shock to sarcasm. While Allu Arjun was already an established star in Telugu, his popularity skyrocketed after the massive pan-India success of the Pushpa series. With such stardom often comes heavy protocol, and many believe some level of strictness is expected. Still, these alleged rules surprised many, especially given his public image as a grounded and humble superstar.
Internet reactions were sharply divided. Some users mocked the claims. One Reddit user wrote, “Don’t look into his eyes??? What!!! Money and fake fame really make people crazy.” Others criticized fan culture, saying South Indian actors are worshipped excessively. A few went further, expressing disgust at the idea of such rules.
On the other hand, several users defended Allu Arjun, arguing that Bollywood stars have followed similar protocols for decades. One supporter wrote that when North Indian stars enforce strict rules, it is accepted, but when a South Indian cinema icon does the same, it suddenly becomes too much.
As of now, the controversy remains unresolved. However, whether these claims are entirely true remains unclear, as only Allu Arjun or his team can officially confirm them.
Latest Update
Allu Arjun’s legal action against Kaveri Baruah.
“Don’t look into Sir’s eyes.
Don’t shake his hands,” she mocked Allu Arjun. #AlluArjun responded swiftly, calling it completely baseless.– @alluarjun pic.twitter.com/HBYEF0D7ip
— M9 NEWS (@M9News_) February 10, 2026
ADVERTISEMENT
