When it comes to PAN-India star Prabhas, normal calculations just don’t apply. His latest movie, ‘The Raja Saab’, directed by Maruthi was released in theaters on January 9th as a special Sankranthi treat. However, the movie didn’t perform well at the box office.
The horror fantasy entertainer received negative reviews and eventually became a failure during its theatrical run. Usually, when a movie flops, the excitement dies down quickly. But with Prabhas, it seems to be the exact opposite. Despite the disappointing result in January, the craze for the film’s digital release has taken everyone by surprise.
Streaming starts tonight
The wait is finally over for those who missed it in cinemas or want to watch it again. The Raja Saab is scheduled to start streaming on Jio Hotstar tonight (February 6th). As the date gets closer, fans are rushing to the app in huge numbers, proving that the Rebel Star’s craze hasn’t affected one bit.
Jio Hotstar’s Big Announcement
The streaming giant, Jio Hotstar, was taken aback by this sudden rush. They released an official note stating they are seeing a massive surge in traffic. In fact, the number of people clicking the ‘Remind Me’ button for the movie has hit a “historic high” ahead of the Feb 6th launch.
Servers upgraded for Rebel Star’s rampage
The traffic was so heavy that the platform had to take immediate action. To make sure the app doesn’t crash when the movie drops Jio Hotstar has hurriedly upgraded their servers.
In a message to users, Jio Hotstar stated, “With great anticipation comes greater responsibility,” emphasizing their effort to deliver a seamless viewing experience free from buffering or technical issues.
It is rare for a film that underperformed during a festival release to generate such massive buzz on OTT within just a month. This once again underlines that Prabhas’ stardom goes beyond box-office numbers. Despite low theatrical numbers, The Raja Saab now appears poised to shatter viewership records on the digital platform.
